A Global Journey into Traditional Magic and Myth: Each volume explores the magical and spiritual traditions of a different culture, from Celtic druids to Italian streghe to Japanese yokai. A captivating look at humanity's most enduring beliefs
Richly Illustrated and Visually Engaging: Every book features original illustrations, tables, and portraits that bring ancient rituals, divination techniques, and folk myths to life — ideal for visual learners and collectors alike
Collectable Format with Broad Appeal: Designed as both a practical reference and a beautiful object, the series appeals to spiritual practitioners, folklore enthusiasts, and even casual readers drawn to magical aesthetics
A Continuously Expanding Series to Build Reader Loyalty: With future titles covering Slavic, Nordic, Chinese, and North American traditions, this is a series readers will return to — making it ideal for ongoing retail placement and repeat sales

Folk Magic is a unique series analysing popular magical traditions from different eras and cultures through illustrated tables; it is perfect for true enthusiasts of esotericism and myths. It includes magical practices, healing techniques and popular divination methods, as well as portraits of influential historical figures and legendary characters, all of them shown in a practical yet beautifully illustrated format. Italian Folk Magic, Celtic Folk Magic and Japanese Folk Magic are three of the first titles in the series, that will continue with other titles: Slavic Folk Magic, Nordic Folk Magic, North American Folk Magic, and Chinese Folk Magic.